Wildlife Review Magazine
A quarterly magazine about Utah's wildlife published by the Utah Division of Wildlife Resources (DWR).
Many U.S. state wildlife agencies publish magazines. Utah was no exception. Most articles were written by wildlife biologists, and photos were obtained from field employees. With limited resources, the editor, copy editor and I managed to publish a nice quarterly magazine.
Unfortunately, the DWR did no marketing of the publication, pursued no advertisers and sent out no renewal notices. Not surprisingly, the circulation for the magazine dropped to around 400 subscribers. With a production budget of over $100,000 per year, it was time to end the magazine and redirect those funds to improving their website, which received tens of millions of visits each year.