Books & booklets
I've always enjoyed working on multi-page and multi-edition publications.
▼Community Fishing Booklets — These booklets promoted and provided information about a community fishing program run by the Utah Division of Wildlife Resources. The program consisted of city ponds scattered around the state where people — especially children and their parents — could quickly get to and fish after school, after work, or on weekend afternoons.
▼ Niels Bohr and Texas fishing (below) — What do a Danish physicist and Texas fishing have in common? Not much as far as I can tell. The book covers do, however, provide a glimpse into how my work is not limited to just one style or subject matter. I designed the first book for bookstore shelf appeal to science-minded readers of serious biographies. The second was intended as a series of branded publications designed to attract the attention of anglers at Walmart.
▼ Fishing Boulder Mountain (below) — Utah's mountain backcountry has great fishing opportunities. Some of the more hidden and remote places are the lakes scattered around the slopes of Boulder Mountain in southern Utah.
This booklet is a guide to fishing those hidden lakes, the fish in each, and how the state manages them. The challenge was how to present the tabular data in an easy-to-understand format. The Division of Wildlife Resources couldn't keep these booklets in stock — they were gone soon after printing Here's a link to a free PDF of the booklet to download.
▼ Outdoor book series — The book covers below are part of a series I designed while working at Amazing Outdoors and Utah Outdoor magazine. We recruited various local authors with expertise in outdoor recreations subjects, such as camping and fly fishing, then gave them a chance to write down everything they knew.
Each book was part of a series, so each book needed to look similar to the others without looking identical. I think we achieved a nice balance between the two. I'd love to design more books and publications, so if anyone has a few hundred dollars to spend... (hint, hint).
Utah Division of Wildlife Resources Marketing Proposal
I led the communication and marketing team at the Utah Division of Wildlife Resources (DWR) for several years. As a self-initiated project, I developed a marketing proposal for the agency meant to accomplish four main objectives:
- Better engage agency target audiences
- Eliminate marketing and license sales inefficiencies
- Implement more efficient outreach strategies and procedures
- Increase revenue from hunting and fishing license sales
I presented an overview of the proposal to the agency's leadership.
These recommendations would have conservatively added two to three million dollars to the agency's bottom line each year while improving public engagement. Regrettably, but unsurprisingly, the DWR leadership asked no questions, made no comments, expressed no interest, and failed to take any action.
Download a PDF of the proposal overview.