Utah's mountains and forests are home to many black bears.
Several years ago, a young boy was killed by a black bear while sleeping in his tent in the mountains east of American Fork, Utah. The Utah Division of Wildlife Resources did not want anything like this to happen again. I was assigned to create a highly visible safety campaign for "Bear Country."
Above left: Placard spelling our bear safety rules. Thousands were attached to picnic tables and campground kiosks in Utah's forests.
Above right: Several hundred thousand brochures were printed and handed out at mountain road entrances and campgrounds.
Above: Inside panels from the brochure. (The red words in the first panel can be read separately as a complete sentence.)
Below: Many Bear Country signs were placed in Utah forests to remind people to take precautions when camping and hiking. Occasionally, problem bears need to be captured and relocated. Triangular stickers are placed on the bear trap warning hikers to "Stay Back!"
I had a guy track me down from North Carolina. His nickname was Bear. He wondered if I could send him a sign and some stickers to place in his cabin as a humorous warning to his grandkids. I was happy to do so (at least that one time).