HOME
ABOUT
BLOG

Publications

Utah Outdoors Magazine

An incredibly fun but short-lived magazine geared toward Utah's outdoor enthusiasts

For the sheer variety of outdoor experiences, few places match Utah's backcountry. Utah Outdoor Magaine set out each month to prove the state's preeminence in outdoor recreation. Designing and producing each issue of the magazine was a dream job where I got to share my passion for the outdoors with thousands of readers.I loved it!

Utah Outdoors Magazine spreads

Throughout its 2.5-year run, I was the magazine's design director and the creative director of its parent company, Amazing Outdoors. This was one of the most enjoyable full-time jobs imaginable. I mourned the magazine's demise. I've worked on other magazines since then, but this was the best. I loved it.

Utah Outdoor Magazine covers
Utah Outdoor Magazine covers

Working at Utah Outdoors was great — my staff and all the people I worked with were fantastic. The chances to get out and explore the state weren't just opportunities — they were part of the job. In addition to designing all the main feature pages each month, I sometimes wrote stories and shot photos. Like I said, a great job.

January table of contents

So why didn't the magazine survive? I'm not sure, but I think a major reason was it being too narrowly focused around muscle-powered adventures rather than hunting, fishing and powersports, where the money is spent and the advertisers lie. That and the general decline in magazine readership, I think, were likely responsible for ending a magazine that really did deserve to exist.

While working at the magazine, I was also the creative director of its parent company, Amazing Outdoors. In this capacity, I also designed the company's website and led a creative staff consisting of videographers, photographers and graphic designers.

Amazing Outdoors also published books, maps, an e-commerce website, billboards, and radio and television segments, which I either designed myself or supervised those who did.

Moab magazine spread

Amazing Outdoors also published books, maps, an e-commerce website, billboards, and radio and television segments, which I either designed myself or supervised those who did.

Moab magazine spread