Helping partners achieve results through strategic design
While always aiming to make every project I take on look great, my philosophy has always been that the aesthetics of any work should support its function. In other words, the goal of good design is helping clients achieve their objectives while also conveying an impression quality.
Understanding both client objectives and the target audience is an essential prerequisite to any successful design strategy. For many years, I've used this approach to solve communication, marketing and design problems for employers and freelance clients.
I've worked at advertising and design agencies, been the design director and an editor at a Utah daily newspaper, served as the creative director for an outdoor media company, and led the communication, marketing and creative efforts for a major state government agency and a large university college. Today, I continue to use a combination of creative and analytical methods to design solutions that resonate with target audiences to achieve meaningful results.
Throughout my career in Salt Lake City, I have maintained an intentionally small clientele of my own on the side. It keeps my skills honed, and I enjoy the varied work. If you need a strategic, results-oriented approach to design problems, I can help. You'll be working directly with me and will get the full benefit of my extensive experience. If you have something interesting, please send me a note — I'd like to help.