Helping clients achieve results through strategic design
While always aiming to make every design project I take on look great, my philosophy has always been that the aesthetics of any work should support its function. In other words, the goal of good design is helping clients achieve their objectives while also conveying an impression quality.
Understanding both client objectives and the target audience is an essential prerequisite to any successful design strategy. For many years, I've used this approach to solve communication, marketing and design problems for employers and freelance clients.
I've worked at advertising and graphic design agencies, been the design director and an editor at a Utah daily newspaper, served as the creative director for an outdoor recreation publishihg company, and led the communication, marketing and creative efforts for a major state government agency and a large university college. Today, I continue to use a combination of creative and analytical methods to design solutions that resonate with target audiences to achieve meaningful results.
Throughout my career in Salt Lake City, I have maintained a small clientele of my own on the side. It keeps my skills honed, and I enjoy the varied work. If you need a strategic, results-oriented approach to design problems, I can help.
Skype, Zoom or telephone consultations are totally free with no pressure or obligation. You'll be working directly with me, and will get the full benefit of my extensive experience at a fraction of the cost you would have paid for my work at an agency.